cognitive dissonance theory
Many times people invest time and energy into something that turned out to be a big mistake. Over 60 years ago, Leon Festinger (1957) postulated one of the most well-known theories of psychology: cognitive dissonance theory. Cognitive dissonance causes a phenomenon called “error justification.”. Introduced by Leon Festinger in 1957—and since that time debated, refined, and debated again by psychologists—cognitive dissonance is defined as the aversive state of arousal that occurs when a person holds two or … It refers to the mental conflict that occurs when a person’s behaviors and beliefs do … Wikipedia goes a little deeper: "In A Theory of Cognitive Dissonance (1957), Leon Festinger proposed that human beings strive for internal psychological consistency to … Cognitive dissonance is a theory of psychology that translates into “thought conflict.” First proposed by U.S. psychologist Leon Festinger in the 1950s, the theory seeks to explain how people reduce psychological discomfort and achieve emotional equilibrium in the face of … Cognitive dissonance describes the discomfort experienced when two cognitions are incompatible with each other. Leon Festinger, A Theory of Cognitive Dissonance. The number of variations within this approach to self-evaluation regulation is also substantial. Cognitive Dissonance Theory Definition. It suggests that inconsistencies among cognitions (i.e., knowledge, opinion, or belief about the environment, oneself, or one’s behavior) generate an uncomfortable motivating feeling (i.e., the cognitive dissonance state). In simple the clash of mind when we have to choose from the choices is can be called cognitive dissonance. Because this situation produces feelings of discomfort, the individual strives to change one of the … The theory is based on the idea that two cognitions can be relevant … An example of this approach is cognitive dissonance theory (Festinger 1957 ). A cognition is a piece of knowledge, such as a: thought The theory of cognitive dissonance was molded by Leon Festinger at the beginning of the 1950s. The theory of cognitive dissonance was developed by the psychologist Leon Festinger in the mid-1950s, after observing the counterintuitive persistence of members of a UFO doomsday cult and their increased proselytization after their leader's prophecy failed to materialize. Cognitive dissonance theory has a long and esteemed history in social psychology. 3.2 Cognitive Consistency. According to dissonance theory, self-esteem is threatened by inconsistency. Summary. There is plenty of research supporting the theory of cognitive dissonance in … Theory The mental clash or tension resulting from the processes of acquiring knowledge or understanding through the senses is called cognitive dissonance. This reality causes great dissonance, and thus motivation to explain what occurred in a different way. The introduction of the cognitive dissonance theory shows that a person is much more complex than what the reinforcement theory portrayed, and people cannot simply change beliefs or attitudes by being positively reinforced. As originally formulated (Festinger, 1957), cognitive dissonance is induced when a person holds two contradictory beliefs, or when a belief is incongruent with an action that the person had chosen freely to perform. Cognitive dissonance is a theory in social psychology.
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