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You don’t know what to expect, and there is the precedence in Asia Pac that folks will not want to interrupt the speaker or ask a ‘dumb question,’” Kothari said, so this interaction was an unexpected and welcome development. You can't just spin up some type of event software, get some well-known experts to speak, and assume that every person that attends is interested in your products and services. Every person that attends a digital event is not a potential customer. Data from activities like polls and surveys, from QAs, from the sessions people attended, and the time they spent at the event, gives the field marketer the ability to segment people and prioritize leads for Sales. I've appreciated the opportunity to attend events that were once physical that I am not usually able to attend (many like me are in the same situation). For example, Kothari said, before the end of his session’s Q&A portion, “I asked: ‘So folks, you’re wondering about how you’ll introduce hybrid in Asia Pac, what are the first things to do, what are the things to look out for? “We opened as virtual presenters to the virtual audience before people saw the welcome address and the keynote at the actual location,” he said. You can have these meetings as one-to-one chats, or invite others for a group discussion. Such is the case with PCMA’s Convening Asia Pacific: Global Recovery Forum, held Nov. 10 in Sydney, Australia, and online around the world. While the bulk of Q&As for Kothari and Kingen Kush’s session came via text, participants were encouraged to open their audio and webcam so they could be seen and heard by other participants. She offered the example of WebinarWorld, ON24's live event. Mai I Digitale Event für die Welt der Arbeit I Branchen Logistik, Automotive, Anlagen- & Maschinenbau I > Zum kostenlosen Ticket! Barron explained that her company held the same event across four timezones to bring a live event to everyone at a time that is best for them. q Offer a digital incentive in exchange for writing a review (ex. CCW Digital's conferences bring thousands of customer contact, customer experience, technology, marketing and operations professionals together for inspiring keynotes, actionable case studies, interactive discussions and unparalleled networking. But they are a potential audience and influencer. Designing a Digital-First Event Experience . BizReport: Ecommerce: March 26, 2021. “I think that was an eye opener,” he said. 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And you can use that information to create relevant conversations with the right people when the event is over. IBM Think Digital will take place May 5–6, 2020 with a focus on responding to the impacts of COVID-19. A digital event focused on all things game development. ZP Digital Experience I 3.-7. Log in or sign up now to revisit your favorites or find new solutions to accelerate your digital transformation. “Immediately, the attendees become aware of who is doing what. So, the first piece was really embracing a hybrid design from the get-go, because even some of your best speakers would not have been able to go to the physical location.”, The attendees who arrived in person at ICC Sydney were chatting with the online audience, Kothari said, posting messages like, “’Hello everybody on the virtual. Include things like surveys and embedded CTAs to provide similar insights. And what happens is people then want to connect with other people who are doing what they’re doing, and some people put in answers that have a little bit more color, like, ‘We’re doing virtual now, but hopefully hybrid by the end of the 2021,’ and someone else responds to that, ‘We are also hoping we’ll do hybrid.’ And it starts a dialogue.”, Even though those conversations are “messier” than a straightforward poll, Kothari said, “the difference is you’re giving your attendees a voice instead of just a vote.”, This approach requires that speakers are able to “manage the focus and attention and intent of your audience,” he said. Jack Delosa presents his live session, which was streamed to virtual attendees. But as more chimed in saying they couldn’t see the session, the team was able to quickly troubleshoot: Only those using Safari were having a problem accessing the session, so that was posted in the chat box. “If they don’t know how to do that, if they don’t know how to wrangle cats in real time and have people lean in instead of be defiant or defensive, then this isn’t something that you should do.”, Chat messages come in fast and start disappearing as more comments come into the chat window. Thankfully, the Watson Media digital event solution was able to connect to the existing registration system so registrations for the digital experience could be managed by the same system. Events. We need to always remember that any technology we incorporate into our event design experience needs to address attendees’ needs for a personalized experience. This global, two-day event is the digital experience for all-things modern teamwork. Join technical experts, business leaders, and other professionals who want to take work to the next level. You need a different strategy and process for digital events. The first inclination was to respond individually to those who said they were having technical issues in the first few minutes and take the comments out of chat so it didn’t take focus away from those participating in the session. A roundup of the best digital, social media, mobile, design and virtual reality conferences in the world! Create a long lasting digital experience that can be live and on-demand, showcase your content, and create a community. Because they can’t! Even so, any speakers outside of the country would have had to quarantine for 14 days before attending the event in person. “Generally, the only time people use Safari is on their iPhones because they forgot to switch it. But most of the time, Sales waste a lot of time figuring out which leads are viable. “So you’ve got two things happening now, and this is very interesting because it’s happening in Asia — and the concept of saving face was very evident in the first few minutes because as people started to report in, ‘I’m having a problem connecting,’ traditionally, you don’t highlight that in Asia.”. “And finally, after a bunch of questions via text, two people raised their hands. Upcoming Events. I don’t remember the last time I did this.’ There was a lot of excitement, and from what we could tell from the video that we saw of the attendees and especially during the keynotes, people were very focused, most people were smiling — they were clearly happy to be together at an event, even though the social distancing was in play.”. There's a lot more to think about before and after your event. EVENTS ON DEMAND. If you think about it, the reach, the impact, the conversations, the relationships were built much more significantly on the virtual attendees than the 100 or so people that showed up in Sydney. Since travel was no longer required to attend, the Think Digital team expected the number of online attendees to dramatically increase. Did you miss one of our recent live events? Artificial intelligence continues to weave its way into business. Event technology is crucial for the digital transformation of our events, but just because we use technology doesn’t mean that the attendee is going to benefit in the end. Take this opportunity to proactively transform your digital event strategy so that you increase engagement with HCPs. That was a lesson, but again, you roll with it. “Maybe people who said they’d show up would show up. “The in-person attendees were coming in, registering, and settling in during this session for the online audience only — they’re your primary audience. Digital events can work, but the right technology is only part of the answer. Zoom’s PayPal integration allows you to charge a registration fee for events hosted on the webinar platform. And both happened.” More than 500 virtual attendees logged in to the program. April 20-21, 2021 . Whether they had a physical event or not, many brands are launching digital events to help build their pipeline. Too many leads cause the process of sifting through MQLs to break down. Digital Experience Conference 2020 will take place at the JW Marriott in Washington, DC between April 27 - April 29, 2020 and will focus on creating and managing compelling digital and customer experiences. +1 312-423-7222 (fax). Accenture, Avanade, and Microsoft present Envision. Explore the best digital events in 2021. Chat messages in the digital environment allowed attendees to communicate with each other and sometimes with the speakers. The networking part of the digital platform enables you to arrange meetings before, during and after the event. It was even hard to get people to travel across Australia to come to the event. “There was no precedent. This seamless payment process ensures you can focus on delivering a great digital event experience without worrying about collecting fees. Better for your brand. Digital participants engaged in content created just for them, including the intro session, “Together Apart: Engaging Your Audience With Digital Events,” presented by digital event strategists Sourabh Kothari and Jennifer Kingen Kush, Kingen Kush Solutions. Well done,’ and, ‘It’s so nice to see you,’ you know? A consummate events professional with at least three years experience, passionate and articulate about the role events play within the marketing mix to add value and connect with target audiences. Digital experiences | SpotMe Anywhere Go beyond the webinar and virtual event. While we know that virtual events do not hold the same power of face-to-face interactions, circumstances may necessitate going virtual, sometimes on very short notice. “And there were many, many colorful answers there, and also some insightful ones,” he said, with people adding details about their events and concerns — “I would’ve never gotten any of that on a poll.”, Kothari said that “as we warmed the chat up and we got people chatting with each other,” people started to say where they were from — including Europe, South America, and North America. But… If we redesign the experience from a digital-first mindset, it’s possible to provide a complimentary digital experience that bridges offline conference experiences 365 days a year and can supplement the value we aren’t able to deliver during times like now with the Coronavirus. Run polls to engage your audience and to understand their intent (what do they want, what matters to them, are they interested in your product). She said that the evolution of digital events is not a surprise; we were moving in this direction for a while. Physical events shifted to digital fast, a little too fast, and the time wasn't taken to think about how to create a more engaging digital event experience. The price was very reasonable, so it wasn’t like we had to lock them in early and work them to get them to buy.”. Now you can relive the occasion with our Events On Demand, unique 100% digital experiences with our respected speakers, available whenever and from wherever you’d like to watch them. With physical events, every person that attends is passed on to Sales, with an assumption of their intent and interest. Still, you can create an event strategy that enables you to create those 1-1- experiences after the event - with the most important people. Learn how to grow and build your games with sessions from Microsoft and Industry experts. It was virtual first with a solid in-person experience for a limited number of speakers and a limited number of attendees with social distancing in place.”. jQuery( ".gsearch" ).click(function() { jQuery('input[name=search]').focus(); console.log('fire')}); Business Events Recovery Dashboard: Mapping Out the Future, Convening Asia Pacific: Global Recovery Forum. If you have the right technology, you can capture your audience's behavior and interactions in ways you could never do at a physical event. The digital experience platform custom built by industry professionals to thrive in the future of virtual and hybrid events Summit.events specifically meets the needs of event planners with a solid streaming platform that is adaptable to the full range of digital experience situations, complete with MVS as a built-in production partner. As part of their event, they offered a form of event certification. All you need is a personal or business PayPal account. Kothari thinks level of enjoyment was directly related to the short duration of the event. The Virtual Event Experience. A look into the pivots being made and what companies need to consider when moving to digital events. Held last month in Sydney, PCMA’s Convening Asia Pacific: Global Recovery Forum provides a few lessons in hybrid event experience design that prioritize safety for in-person attendees and interactivity for digital participants. “This was really challenging from a design perspective,” Kothari said. A key part of the overall event design was launching with the first session solely for the digital audience, Kothari said, instead of merely streaming the keynote or the welcome. IDC Digital Accelerate Events provide an invaluable opportunity to interact with industry stakeholders online. It takes very few clicks to do things, but it’s optimized for Chrome, not Safari,” he said. Virtual Events as Part of Your Meeting and Event Program. digital $25 gift card, customer loyalty points) q Encourage attendees to visit your digital review experience: q Add event bonuses such as additional sessions exclusive for reviewers or “Become a Customer Advocate!” q Develop publicity pieces that direct people to your event But Kothari said that you can scroll down and pick a comment and call that out. By making THINK 2020 a digital event experience we will be making it accessible and free of charge for everyone, all around the world. Register now. As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. Read the next blog in the series, Transform your digital events: Rethink the format. There’s a lot more exposure through the virtual reach.”, The design of the event, Kothari added, “was inversed. Created under Creative Commons License, some rights reserved. But what I found is that much of what I learned listening to sessions is information I could easily learn reading blog content or a book. Digital. Bizzabo “is very user friendly. Michelle Russell is editor in chief of Convene. The Digital Experience Conference was created for those involved in strategy, investment, implementation, or management of digital experiences for customers, employees, or partners. I had a conversation with Tessa Barron, VP of Marketing for ON24, about the increasing growth of digital events. Design Thinking Virtual Experience 2021, an event for designers, web developers and digital dreamers, will take place on 13-14 April online. Chatbots will aid customer service. … Barron doesn't believe that physical events are over. Library The Digital Experience Institute® (DEI), the definitive authority for digital and hybrid meeting strategy and production, is a global organization dedicated to advancing engagement around digital events, meetings and learning. While hybrid events are nothing new, the focus during COVID times has been flipped: Much more emphasis is now placed on designing a holistic experience from a digital perspective vs. designing an in-person experience with a digital component. There have been a lot of free events available; however, some companies are having paid digital events. “How do you pick a platform that has that rich experience, but yet your cost per attendee is reasonable?” Selecting Bizzabo, he said, provided a platform with “a really good experience which could be driven by a few people who were engaged but it could also handle a lot of engagement if more folks showed up. Why haven’t virtual events or online conferences replaced offline conferences? Enable reps to promote your events with HCPs and provide networking opportunities to create an immersive experience. When you have a physical event, you can create 1-1 experiences with some of the people that attend. But digital events are not easy to do. But she does see the physical event getting limited to a tent pole event - one of several major parts of a bigger campaign or set of campaigns. “My issue with polls is that nobody knows what anybody else said because they’re designed that way, and they can only give me the answer from the options that I gave them.” While Kothari did use the polling feature, he also gave participants the option to respond to questions in chat. Chicago, IL 60601 Some formats Barron has seen work well include having a live webinar-style event and then several break-out sessions on-demand, or holding your event over two weeks with prepackaged sessions delivered in different formats, or across different timezones. USA, +1 877-827-7262 (toll-free) 35 E. Wacker Dr. On-Demand Technical Support Any speakers traveling to Sydney would have had to quarantine for 14 days before attending Convening Asia Pacific in person, making the hybrid format the smartest choice. Isn’t it 1:30 in the morning for you?’ And they’re like, ‘Yeah, and I’m loving it.’ It’s like, oh my gosh. Most brands simply try to do a direct transfer of the physical event to digital, she said, and that's a huge problem. Convening Asia Pacific was based in Sydney “for a lot of the right reasons,” Kothari said, including the fact that the city has successfully quashed the virus. Monetize your event. ON24 didn't charge attendees to get this certification, but it's an example of something you could offer to make charging for a digital event worth the money. But she indicated that for many brands, setting up a digital event was a panic move to make up for the pipeline lost from not having a physical event. One of them couldn’t get it to work because their webcam wasn’t cooperating, but the second person came on, and this is in the last few minutes of the session, you could feel the other attendees come to life when they saw one of their own asking her question, and she got promoted, so to speak, because messages came in from other attendees of like, ‘Woo hoo! She said the typical field marketer has never dealt with more than 500 leads at a time, but with digital events, that number can grow into the thousands. It’s an experiment for the brand in that region,” he said. In closing, adding virtual events as a key digital strategy to your meeting and event program is a good idea. “We did that twice, and the second time you do it, the response is even greater than the first because now everyone has seen the value of responding.”, The second question Kothari asked the group was about the timing of their next planned event. Suite 500 This is a guest post from Adam Azor, Senior Vice President, Jack Morton Worldwide.You can connect with him on Twitter @adamazor. Barron told me that it's important to have the ability to differentiate intent. Yet the topics were attractive to so many people in Asia Pac and speakers, really good ones, were located outside of Sydney. And now throw in your responses, or vote.’”, When you ask people to respond via chat, everybody’s response comes in with their name, he said. The back end of the experience was built to track user engagement, content consumption, interaction behavior and route it accordingly. After a live event, there was a five-part on-demand webinar-based certification. +1 312-423-7262 (main) We talked about the difference between paid digital events and free ones;. This is the first event of this kind in Asia Pacific that the PCMA team has done. The “event” will still be held 5-7 th May 2020 and will feature live-streamed content, interactive sessions, certification opportunities and locally hosted smaller events. Content is not enough of a benefit for a paid event; there needs to be some tangible outcome. (On Nov. 10, Sydney had only 10 new reported cases of COVID-19.) By the first session, we had the Safari issue resolved.”. Join developers, creators, and innovators across every industry to learn about the tools and practices that power more connected teams and help unleash your full potential. PCMA’s hybrid event, Convening Asia Pacific: Global Recovery Forum, took place physically in Sydney, Australia, and digitally around the world. Physical events shifted to digital fast, a little too fast, and the time wasn't taken to think about how to create a more engaging digital event experience. Data will you figure out the best experience to provide, and it will help you figure out who will get what experience when the event is over and done. Digital customer experience management is a major ongoing program of improvements, and you will need to recognize the scale and timespan, as well as the seismic potential for improvements. Integrated. DEI supports and contributes to research, education, thought leadership, promotion and the digital events community. Image credit - Four people's hands holding mobile devices showing analytics by @rawpixel - from Unsplash.com. The new normal includes rooms set up for social distancing at physical events, and working at whatever time makes sense for digital events. “I think this is a matter of platforms doing their testing, being confident across all browsers, and making updates as frequently as they can because of demand, but I would say that Safari is definitely the red-headed stepchild because it’s not the default browser for most things,” Kothari said. There also was no sense of how many would go to the breakout sessions. Best Practice: Einführung Digital-Experience-Plattformen und virtuelle Events; Dirk Kosellek (Head of Marketing bei der JustRelate Group) gibt einen Überblick darüber, wie Unternehmen mit einer maßgeschneiderten Digital-Experience-Plattform erfolgreiche virtuelle Events durchführen. So you have to think about what the experience will be like for them during and after the event. Benson Looi, managing director and technical producer at Utopian, presented on engaging virtual audiences in a virtual environment. “It was a few hours, and it was over.” In addition to managing the duration and having a “small number of participants” it was made very clear that risky behavior would not be tolerated, he said. This is a digital take on the classic murder mystery dinner party, where guests attend as different characters and must work to reveal the murderer among them. Barron said that's fine, but when you are charging for attendance, you have to think carefully about what is the benefit to your audience. Learn how SpotMe helps you deliver digital experiences. Because of the ease of use of the platform, Kothari said, “we were able to — and I think this is loads of fun — have attendees identify themselves and say, ‘I would like to ask my question in person,’ as in, ‘Will you switch on my video and audio, please?’”. “We’d say, ‘Wait. Explore at your own pace but remember: This content is available for a limited time only. A digital event experience starting May 11, 2021. Held last month in Sydney, PCMA’s Convening Asia Pacific: Global Recovery Forum provides a few lessons in hybrid event experience design that prioritize safety for in-person attendees and interactivity for digital participants. The PCMA Digital Experience Institute® (DEI) is a global organization dedicated to advancing engagement around digital events, meetings and learning. Digital experiences are single interactions, whereas digital customer experience is the sum of all digital interactions that a person has with an organization. Explore new ways of working, solve the most pressing issues facing business and society, and engage with the experts leading the way. Barron said you need to build events based on the data you want to collect. “So, if you’re going to be in your hotel room,” for that period of time, Kothari said, “why wouldn’t you just present from home? For your next event, are you planning a hybrid event or are you planning a virtual only? Data is probably the most significant advantage of holding a digital event over a physical event. There will always be a mix of the two. When you do it right, the data you can get will be better and more useful. This is the new reality during COVID. Loved by your audience. In this situation, you could only source physical participants and speakers in Sydney. The suggestions Barron gives will help companies think more carefully about how they plan their events and what happens at them, but it will also help them think about what happens after. As is the case with digital events, the PCMA team really didn’t know whether to expect 250 or 2,500 virtual attendees, Kothari said. I’m here in Sydney — I’m actually here in person. The team wasn’t expecting so many people to show up on Safari because we thought they’d be on their laptops and desktops, and so they’d be on Chrome. Through this means the digital experience was bridging a gap between a traditional event marketing objective and sales teams’ end needs of lead generation. Experience. Digital events - it’s about the right experience, and getting the right data, right technology is only part of the answer, The art of virtual events and webinars - from mediocrity to excellence, Why cloud data warehouses are catching on, A Structured Approach to Belonging and Diversity, Focus on Your Strategic Outcomes with Nonprofit Accounting Software, 22 tips on how to create an effective online onboarding program.

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