dollar shave club video

A dollar. I’m Mike – founder of DollarShave.com. [Stops in doorway and points at the poster to the right] Our blades are fucking great. Slightly less than a year earlier, Stoikos starred in a video inspired by a viral hit. Hmm, looks like this article is quite old! In this video and all following videos from Dollar Shave Club, the central theme is always one of the company’s products and its value proposition. Dollar shave club managed to hit the bullseye in their first video. According to Tubular’s new sponsored social video intelligence product, DealMaker, Dollar Shave Club is currently working with 24 content partners, who have created 69 sponsored videos The most popular is “ 8 Groovy grooming hacks to keep you feelin’ fly this summer! But that video paved the way for its quick success—racking up 4.75 million views in three months and generating 12,000 orders within 48 hours—a volume that shut down Dubin’s servers. At the end of the day, it is this that caught America’s attention in the company’s launch video. The first Dollar Shave Club video itself was shot for $4,500, which shows that if you get the personality part right, you can be scrappy about how you make your video. When Dollar Shave Club released its first video in March 2012, it was a fledgling eCommerce startup. It all began when the company’s founder, Michael Dubin, was at a party, and his friend’s dad asked for his help in selling a surplus supply of razors online. Related Videos. In a few years’ time, it had catapulted into the realm of the unicorns. And from a sales perspective, a video can make a pitch for your product an infinite number of times, anywhere around the world, at any time of day, without you or your sales team having to be there. Within six hours, Dollar Shave Club’s website crashed. All the blades are made in the USA to give the closest and smoothest shaving experience and are completed with a suite of herbal shaving accessories. 1:54. Retail Company. [Passes an old photo of grandfather on wall behind] Your handsome-ass grandfather had one blade and polio. Close-up shot of head and shoulders. Gaming Video Creator. [Back on factory floor, Mike moves towards table displaying a box of razors about to packaged. Therefore he is unable to shave his face, because the razors can totally ruin it. It also gives you leeway to do as Dubin did so effectively, and sell a product. Regarder en plein écran. Signaler. There should also be an IT plan in place, in case an increase in traffic leads to too much pressure on your servers and slows down your site. To talk about your product in a marketing video, you have to first earn the right by forging a relationship with the viewer. Lastly, if a sales spike does overwhelm your packing and shipping process, be ready to explain to customers what the cause of the delay is, acknowledge that this isn’t what they signed up for, and remind them how much you value their business. “At the time, I was helping companies make promotional online videos,” Dubin told the New York Times. Everything you need in the bathroom – from razor blades to grooming products – automatically delivered to your door. You can also read the video analysis in the previous post.. DollarShaveClub.com –Their Blades Are F***ing Great [Mike is sat at office table. We love the Dollar Shave campaign so much here at Orama that we decided to re-write the script. ], Mike: ‘Stop paying for shave tech you don’t need and stop forgetting to pay for your blades every month – Alejandro and I are gonna’ ship them right to ya’. ], Mike: ‘We’re Dollarshave.com and the party, is on.’, [Cuts to music “Karate” by Kennedy (real funky) …And Mike blowing money around with a leaf blower. Camera swings round to the bear-man who misses the box before putting his thumb up to address the camera in a friendly and cheerful manner. Cost =/= quality. It went supernova-viral in 72 hours. Create a video ... Dollar Shave Club - Buttery Dunes. 0:32 . Vidéos à découvrir. Fortunately the brand has a solution for him. The content itself is key—it needs to resonate—but a solid distribution strategy also has to follow. The Dollar Shave Club Virales Video - So erstellen Sie ein virales Video Lesezeit: 7 Minuten Hier sind 15 benutzerfreundliche 'Attention Hacking'-Viralvideostrategien, mit denen selbst das langweiligste Produkt der Welt zur gefragtesten Marke der Welt werden kann. *Lifetime of Shaves awarded as the equivalent of one (1) pack of razors each month for forty (40) years. Michael Dubin spent only $4,500 for Dollar Shave Club’s explainer video. If you can inspire them or teach them something through a video, you will develop a loyal audience and customer base. Dollar Shave Club launched a YouTube video on March 6, 2012, with the title “Our Blades Are F***ing Great”. Vidéos à découvrir. This website has been my gateway to information :). In under ten seconds he’s made a clear sales pitch: for $1 a month, Dollar Shave Club will send a fresh razor to your home. The Dollar Shave Club vs The Wet Shaving Club. Successful eCommerce marketing videos alway do one thing: they sell products. Because the relationship between man and blade begins as soon as puberty kicks off. By … Dubin’s comedy training combined with his career in digital media and marketing meant he understood the power you have over an audience when you elicit an emotional response to your content. It explained to the audience how they can buy the same quality product at a cheaper price. In other words, if you can make someone laugh or smile, or on the opposite end of the spectrum, cry or shed a tear, you’ve pierced their defenses and they’ll remember your content, love it, share it, and want to hear from you again. Suspicious amount of children toys are hung up all over the background wall. Rather, it’s a key piece in a marketing strategy—one that has to be backed up by all the other components that make a business. When Venture Capital Comes Knocking.... As a small business ourselves, The Wet Shaving Club understands the temptation offered by the possibility of a large cash infusion from venture capital that could “jump-start” things, and hit the “fast forward button” on our business plans. The Dollar Shave Club launched with over $1,000,000 in funding from former Myspace CEO Mike Jones’s business incubator Science Inc. Video might seem like a significant expense, but with effective execution and a solid strategy, it becomes the investment that keeps on giving and it could launch you in the direction of a $1 billion acquisition. If so, show that. On March 6, 2012, Dollar Shave Club uploaded its first YouTube video, featuring one-and-a-half minutes of offbeat humor, during which founder Michael Dubin rides in a kid’s wagon, wields a machete, and encounters, among many other things, a person in a bear suit. Dollar Shave Club started selling disposable razor subscriptions in 2012. So many online native stores, as well as legacy brands like Gillette, are all asking for a piece of your monthly paycheck to keep you stocked up in blades, creams, lotions, and now anti-chafing testicle cream? Stratégies Créations. And here’s the key to the clips’s success: it isn’t just funny, it doesn’t just have a great concept, it sells. Recherche. Is your brand charming or endearing? Advertising The Serious Guy Behind Dollar Shave Club's Crazy Viral Videos Dollar Shave Club founder Michael Dubin is very serious about his hilarious offbeat advertising.